Content marketing is one of the most effective ways to grow your personal injury practice. However, if your content marketing strategy is not producing the results you need, follow these three tips to maximize potential profits.
1. Provide content with high use value.
The Internet is saturated with information on personal injury law. To make the best use of content marketing, you must provide information that your readers cannot easily find in other places. The best way to do this is to start each piece of content with a fresh or unique angle.
Mine your experience as an attorney for inspiration. What questions do your clients ask you most often? What issues do they face when it comes to settlements, court appearances, annuities, and other parts of the legal process? Create a database of ideas, then generate content to target your ideal clients.
2. Make your practice more visible through personal injury attorney advertising.
Nobody will read your content if they cannot find your practice’s website. Display and re-targeted advertising are the best ways to give your practice more exposure so that potential clients will find your site and consider contacting you to represent them.
Advertising can be a confusing and complex industry, so you might want to work with an established firm that knows how to generate and track your advertising on the Internet. This is absolutely essential for a busy personal injury attorney whose time is consumed with cases.
3. Provide a call to action.
Advertisements are not the only type of content that requires a call to action. When you create content for your website (or for publication through other channels), end with a call to action that tells potential clients exactly what you want them to do.
An effective call to action might read: “Don’t let compensation slip through your fingers. Contact me today for a free consultation.” This tells potential clients to get in touch so you can review their case. Without a call to action, viewers will often click away after reading your content.
If your current content marketing and advertising model is not producing adequate results, you might need to create a new strategy. Evolving with changes in Internet search and advertising will put you ahead of your competitors.